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SHOW YOU CARE, GIVE LOCKS OF HAIR! |
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Show you care, give locks of hair!
Donate a wig to the Look Good... Feel Better Foundation
Initiated by the L’Oréal Professional Division / Gary Rom
Look Good Feel Better (LGFB), Gary Rom (LGFB Ambassador) and L’Oréal South Africa want your wigs! Long or short, curly or straight, blonde, brown, black or red… you name the wig, they want it!
The partners have teamed up to launch a novel wig donation drive that allows members of the public to support women receiving cancer treatment in a fun and different way. A national initiative themed ‘Show you care by giving locks of hair’, the drive calls on all South Africans to donate new or used wigs that LGFB can offer to cancer patients as part of its fundraising activities.
“It’s Breast Cancer Awareness Month and we wanted to do something a little different that not only draws attention to female cancers and the journey women face in fighting the disease, but that also allows the public to contribute to this cause in some way. We believe our wig donation drive offers all that, and would really love people to get involved and support it,” says Look Good…Feel Better Programme Director, Margaret Hewson.
LGFB is dedicated to helping women undergoing active cancer treatment overcome the distressing appearance-related side effects of their treatment. It aims to improve their self-esteem, self-confidence and quality of life through beauty workshops that teach them how to make the best of their appearance.
L’Oréal is a founding member of the programme and has actively supported it since its launch in 2005 by providing skincare and cosmetic products to be used in the workshops. It extended that support earlier this year when it assisted with the launch of a new leg of the programme – one dedicated specifically to hair and hair alternatives.
“Hair plays such a vital role in a women’s sense of self-image and its loss is a visible side effect of cancer treatment. It was with this in mind that the new programme component was launched – of which our wig donation drive is the first initiative. The drive provides a great opportunity for people to easily make a difference in these women’s lives, and as such we’d like to run it on an ongoing basis,” adds L’Oréal Professional Products General Manager, Jane Maclaren-Taylor.
You can drop off your wig at any one of the following drop-off points:
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KwaZulu-Natal: |
Innovations Hair Academy, 517 Windermere Road, Morningside, Durban (Charika Keyl) |
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Gauteng: |
L’Oréal SA, Woodlands Office Park, Building 17, Woodlands Drive, Woodmead, Johannesburg (Charmaine Joubert); Gary Rom Hairdressing, Shop L35, The Grove Shopping Centre, corner Lynnwood and Simon Vermooten Roads, The Willows, Pretoria (Melissa Rom); Microtek Business Park, 86 John Vorster Ave, Randpark Ridge (Margaret Hewson) |
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Western Cape: |
Partners Hair Design, Corner Riverstone and Cornwall Roads, Kenilworth, Cape Town (Grant Newman) Pulpetaan Guest house, 84 Long Street, Piketberg (Garry Frasca) |
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Eastern Cape: |
Headway, 4 Edkins Road, Vincent, East London (Lucy Frachet);
Sculptures, 48 Devereax Avenue, Vincent, East London (Lynne Corby);
Auscor, 28 Pickering Street, Newton Park, Port Elizabeth (Garth Austin) |
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North West: |
Essentials Experts, 21 Nelson Mandela Drive, Lichtenburg (Michelle Allner) |
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Free State: |
Adante, Unit 3, 11 Bloemendal Road, Rayton, Bloemfontein (Etienne Nagel) |
Drop-offs can only be done at the above points on Fridays between 09h00 and 13h00.

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