DSM unveiled breakthrough polymer TILAMAR® Fix A140along with other exciting innovations at InCosmetics 2012
DSM’s breakthrough hairspray Polymer TILAMAR® Fix A140 was launched at InCosmetics 2012. TILAMAR® Fix A140 combines ultimate hold with fast drying for the first time.
A range of new developments from DSM Personal Care was revealed, not only in Hair Care but also in Skin and Sun Care.
In Skin Care, DSM introduced new study data on PENTAVITIN® with its unique moisturizing ingredient with deep hydration power, and in Sun Care a new ultimate UV-Protection concept, based on the leading UV filter brand PARSOL®, as well as core features on Solar Beauty.
These developments underscore DSM’s innovation power across all three Personal Care segments.
Hair Care: Hairspray users worldwide are always looking for fast-drying products that can maintain a chosen style all day long.
With TILAMAR® Fix A140, DSM has designed an innovative polymer that enables rapid drying in combination with low tack, despite the formulation’s increased water content.
TILAMAR® Fix A140’s hold properties have been proven in professional hairdresser tests, in which it has outperformed leading market benchmarks. The combination of fast drying and ultimate hold creates attractive new opportunities for product development.
Skin Care In Skin Care, following the successful launch of REGU®-FADE last year, DSM presented new consumer relevant data on the deep hydration power with its key ingredient PENTAVITIN®.
Millions of consumers worldwide are buying moisturizing products however various consumer surveys indicate that current moisturizing products often fail to meet consumer expectations in particular on long lastingness. Dry skin continues to be the prime unmet body skin care need worldwide.
PENTAVITIN® is a 100% natural, plant-derived ingredient which perfectly addresses this previously described unmet need. Thanks to its unique affinity to the corneocytes, PENTAVITIN®ensures instant, deep hydration. It generates a moisture reservoir that lasts for at least 72 hours, strengthening the epithelial barrier and creating a sustainable soft and smooth skin.
Sun Care There are also interesting developments in Sun Care, where DSM introduced its new ultimate UV Protection concept, based on its leading UV filter brand PARSOL®.
The PARSOL® brand boasts a long history of innovative and high-performing UVA and UVB filters. As a leading global supplier of UV filters, DSM offers a new approach for ultimate UV Protection for beach- and day-care products.
DSM offers with PARSOL® unique benefits for consumers, as well as unmatched formulation know-how and technical support for customers.
Jörg Richter, Senior Director Global Marketing Personal Care at DSM, comments: “We are proud to showcase to our customers at this leading business platform for personal care ingredients our latest exciting developments for skin, sun and hair care products which demonstrate our strive and dedication to deliver innovations to the market that truly make a difference for consumers."