Hair Care: Hairspray users worldwide are always looking for fast-drying products that can maintain a chosen style all day long.  With TILAMAR® Fix A140, DSM has designed an innovative polymer that enables rapid drying in combination with low tack, despite the formulation’s increased water content.
TILAMAR® Fix A140’s hold properties have been proven in professional hairdresser tests, in which it has outperformed leading market benchmarks. The combination of fast drying and ultimate hold creates attractive new opportunities for product development.

Skin Care In Skin Care, following the successful launch of REGU®-FADE last year, DSM presented new consumer relevant data on the deep hydration power with its key ingredient PENTAVITIN®. Millions of consumers worldwide are buying moisturizing products however various consumer surveys indicate that current moisturizing products often fail to meet consumer expectations in particular on long lastingness. Dry skin continues to be the prime unmet body skin care need worldwide.

PENTAVITIN® is a 100% natural, plant-derived ingredient which perfectly addresses this previously described unmet need. Thanks to its unique affinity to the corneocytes, PENTAVITIN® ensures instant, deep hydration. It generates a moisture reservoir that lasts for at least 72 hours, strengthening the epithelial barrier and creating a sustainable soft and smooth skin.