MakeUp in NewYork … just like the American Market of Colour Cosmetics…..on the rise…
The latest figures published by the American firm, The NPD Group, prove it! The second edition of MakeUp in NewYork will take place in a U.S. market on the rise. During the first 10 months of 2011, (January to October), total prestige makeup dollar sales in U.S. department stores were $2.8 billion, an increase of eight percent in dollars, compared to the same time last year. Units grew five percent with almost 117 million units sold. October was the tenth month of dollar growth and the ninth month of unit growth for the year.
In the first 10 months of the year, all prestige makeup segments saw dollar growth: Total Nail, up 59%; Total Eye and All Other Color, each up 10%; Total Sets, up 9%; Total Lip, up 8%; and Total Face, up 7%.
One third more exhibitors!
For its part, MakeUp in NewYork which will be doubling its surface floor to host a third more exhibitors, is confirming the accuracy of its positioning. In addition to the fact that almost all the exhibitors of the 2011 edition have already re-registered, to note, among newcomers joining the event, the confirmed presence of the following companies Bell Corp., Cosmolab, Orlandi, Quosmedix, Shya Shin, Qualipac and HCT...
Due to the success of this first edition, the next one in September 2012 will be held at Studio 450 (12th & 13th Floors) with an additional venue in the same building: Sun West on the 10th Floor. This additional floor will give the chance to accommodate the requests of space increase from renewing exhibitors and the new comers.
A 2012 edition, which looks like a highly expected appointment for a particularly dynamic sector. Still according to the study of the NPD Group, the big winners in the Face segment were concealer and foundation, while Eyes showed dramatic increases in the eye shadow, eye brow, and mascara categories In Lip, it was lip color that stole the dollars away from lip gloss and liner (each declining -1% in sales). Lip color outperformed the category’s dollar performance of 8 percent, with an increase of 12 percent. The Nail segment was a winner all around, showing 50+ $ increases for both nail enamel and top/base coats.
In addition, eye shadow palette sales came on strong, with the trend of dramatic eyes this season. In the first 10 months, eye shadow consisting of five or more palettes grew triple digits in dollar sales, compared to the same time last year. Quad palettes grew double-digits.
And the study to conclude....“In makeup, while neutral tones and face products led in the past, across countries there are strong gains in color categories of lip and nail color and a new focus on eye shadow and eye definition with growth in eye pencil and brow products. In makeup, the joy of color is seen with more than half of the top 25 new products (and 7 of the top 10) being from an eye or lip category.”
Save the date
MakeUp in NewYork
September 12th, 13th, 2012
Studio 450 – 450 West 31st street – New York